Matt Rollins discusses the system element of the story + system approach to building strong brands

Q: How can financial brands connect more deeply with their customers?

Adrenaline’s Executive Creative Director Matt Rollins says that the definition of brand is the way people feel about an organization’s products or services. It’s a gut feeling and one of the key ways to influence that feeling is with a story + system approach for brands to tell a meaningful and memorable story through a flexible and scalable system. With a recent credit union case study, Matt helps illuminate how this approach positions a brand idea to spread.