Juliet D’Ambrosio discusses how FIs can leverage the untapped power of ITMs

Q: How can financial institutions leverage the untapped power of ITMs?

Since their introduction, ITMs have met consumer needs for convenient transactions while providing a personalized experience. With only a quarter of banks currently using ITMs, 60% plan to implement more over the next three years. New data on ITM use from Adrenaline finds high consumer interest among all generations and an overall positive view of their experience amount current users. Watch above to learn our best practices for deploying ITMs.