Survey of 2,000 banking consumers by MarketWatch highlights banking expectations and experiences, from Gen Z to Baby Boomers
Banking habits across generations:
86% of Gen X talk to their friends about finances
69% of All generations trust advice from their bank
60% of Boomers use savings and credit for unexpected expenses
58% of Millennials check their account balances daily
56% of Gen Z are likely to seek financial advice from their bank
13% of Millennials & Gen Z visit their banks at least once per week
Source: MarketWatch Guides, “Generational Banking Trends,” May, 2024