Data You Can Use

Data

Digital Display Ads Show Signs of Dominance

October 4, 2022
The Story: New data on ad spending finds digital display garners nearly six out of every ten dollars spent, thanks ...
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Data

Video Dominates Social Storytelling

October 4, 2022
The Story: Video is now the dominant type of content consumed on social media, occupying more than half of people’s ...
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Data

Four of Ten Consumers Make Monthly Branch Visits

October 4, 2022
The Story: As the physical manifestation of the brand, a bank’s branch serves an integral role in creating a holistic ...
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Data

ITMs Lead to Better Bank Outcomes

September 28, 2022
The Story: Institutions that deploy Interactive Teller Machines (ITMs) see sweeping improvements in efficiency, despite their upfront costs, according to ...
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Data

Brand Purpose Matters in Financial Services

September 23, 2022
The Story: In addition to good customer experience, marketers and consumers agree that brand purpose is an essential value for ...
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Data

Delivering Good CX is Top Goal for Marketers

September 16, 2022
The Story: It’s no secret that delivering good customer experience (CX) plays an outsized role in growing affinity for financial ...
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Research

Digital Banking Consumers’ View on the Core Values of Their Institutions

September 9, 2022
A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital ...
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Data

Video Content from Banks Is Gaining Ground

August 26, 2022
The Story: As of March 2022, the Top-100 Banks as ranked by the Financial Brand have garnered 5.8 billion all-time ...
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Data

Diverse Leadership Drives Bank Performance

August 18, 2022
The Story: A study compiled by the Federal Reserve and reported by Bank On Women found that even marginally increasing ...
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