Data You Can Use

Knowing how consumers want to use the branch is essential to delivering the right banking experience. Source: American Banker, “Humanizing the Bank Customer Experience’” August, 2022

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The Story: Data from the National Financial Educators Council finds that nearly 7 out of 10 consumers report losing up to $499 because of low financial literacy, with 15% reporting...

The Story: New data finds that despite recent challenges in the sector, overall faith in banking is up nine percentage points over the last four years and remains high among...

The Story: Research from the Independent Community Bankers Association (ICBA) finds that Millennials prefer banks that support local communities. Even more than previous generations, Gen Y’s awareness and interest in...

The Story: New research finds a notable upsurge in regular cash usage among consumers, rising 3 percentage points from 2020 levels. This trend indicates a resumption of pre-pandemic cash patterns...

The Story: New data shows that banks and credit unions understand the important role of brand identity in attracting and retaining customers to grow their organizations. With people making 95%...

The Story: New survey data from Morning Consult finds that Americans’ level of trust in banks has remained resolute even in the wake of key institutional failures over the last...

Financial brands seek renewed relevance in peoples’ lives as new generations expect different experiences from their primary bank or credit union. Source: Adrenaline, “Financial Industry Pulse,” January, 2023

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The Story: Recent data shows that the bank branch remains a vital component of the customer experience even as transactions move to other channels. Further, one in three customers prioritize...