The Story: As consumers become more comfortable with online meetings at work and telemedicine appointments, consumers are using the same kind of virtual access for financial advice. Video consultation empowers consumers through personalized and expert services from their banks or credit unions, which is increasingly important as the world moves more online.
The Takeaway: Financial intuitions are seeing a shift as consumers prioritize financial literacy and wellness post-COVID. Video banking is an opportunity to provide meaningful customer experiences and will build trust and credibility with consumers as they seek out financial guidance as one of the valuable benefits of banking.
Source: Sykes & Pollfish Report, “How Have Americans’ Banking Habits Shifted During the Pandemic?” Survey Data from May 2021