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COVID spurred massive changes in the way consumers manage personal finance and interact with financial brands Source: ICF Next, COVID-19 …
How banks and credit unions can lead the path forward by embracing a banking-for-good model The year 2020 was a …
The Story: As reported in Finextra, a recent study from BIS shows that U.S. consumers trust financial institutions over fintech, government …
How trust sparks and sustains bank and credit union relationships and provides the underpinning of powerful purpose for financial institutions …
Building trusting relationships drives brand loyalty and wallet share. Source: Insider Intelligence Banking Digital Trust Survey, Q1 2021
CX plays an outsized role in growing wallet share. Source: Qualtrics XM Institute’s 2020 “ROI of Customer Experience Study,” December, …
In a recent study tracking consumer preference across U.S. financial institutions, nearly every key indicator that influences a banking brand’s ability …
The impact of COVID has shifted people’s brand priorities into five key categories
The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted …