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News

Centering Human Interaction, Banks Deliver More Mature Customer Experiences

Going beyond omnichannel into a more mature ‘Total Experience’ journey Though people prefer personalization – driven by data and digital …

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76% of U.S. consumers who say the more they use digital tools to manage their money the more they trust them
Data

To Remain Competitive, Traditional FIs Should Increase Investments in Digital Tools, Messaging and Education

The Story: The pandemic saw late adopters latching onto fintech platforms, with U.S. uptake growing 30 percentage points between 2020 …

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Best Practices in Banking for 2022 and Beyond
Feature

Best Practices in Banking for 2022 and Beyond

From personalized marketing to branch banking, how financial institutions can invest where it matters and deliver better banking experiences A …

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Customer viewing products in Target brand merger with Ulta
Insights

Retail Brands Center Customer Experiences with New Formats, New Partnerships

From collaborations to in-store pop-ups, how brands like Target and Macy’s are calling consumers home for the holidays A renewed …

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Dollar General
Insights

Dollar General Shows “It’s Here for What Matters” in the New Mission-Forward Campaign

How the retailer’s purpose-driven marketing strategy is driving growth Among the many industry changes sparked by the pandemic, one of …

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See this ad today, enjoy this bar tomorrow.
Insights

Changing Channels: How a Unique Approach to Advertising Supports a Struggling Sector

What banking can learn from Heineken’s reimagined advertising strategy and redistributed dollars for out-of-home campaigns As one of the hardest-hit …

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John Legend plays piano with his son sitting beside him in a new Vrbo commercial
Insights

Welcome Back: Post-Pandemic Brands Ready their Return to a New Normal

Smart marketing and advertising messages from brands recognize the impact of pandemic-life on consumers, even as we look to brighter …

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