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In this episode of the Believe in Banking podcast, Gina and Juliet spotlight news about how major banks like Chase, PNC, and Bank of America are making significant investments in...
Bank marketing messages focus on trustworthiness as the foundation for banking relationships New marketing campaigns touting security and stability in banking are getting noticed – and not just in banking...
As Twitter (now “X”) continues its changes and Threads comes to market, social media is back on the front burner for all brands. For financial brands in particular, social media...
In banking, competition for Gen Z and younger Millennial consumers comes from all quarters, including fintech. Despite their popularity, payment apps like Venmo, Cash App and Apple Pay have considerable...
The Story: At a time when customers report a decline in their overall financial health – 9% YOY according to J.D. Power – valuable financial consultations are more important than...
Digital signage in banking is attracting attention. Eye-catching designs and displays are popping up all across North America, generating both buzz and benefits for banks. Making the most of people...
The Story: Digital signage is becoming more prominent in all retail spaces, but especially in banking, where 90% of financial institutions are installing signs in at least one of their...
Going beyond omnichannel into a more mature ‘Total Experience’ journey Though people prefer personalization – driven by data and digital – they expect to connect with brands on a more...
The Story: The pandemic saw late adopters latching onto fintech platforms, with U.S. uptake growing 30 percentage points between 2020 and 2021. As a result, today Millennials and Gen Z...