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The Story: As the physical manifestation of the brand, a bank’s branch serves an integral role in creating a holistic customer experience and building brand awareness. And customers of all...
The Story: For a group of people who grew up in the shadow of The Great Recession and endured the Pandemic Recession, Gen Z consumers are no strangers to tumultuous...
A primer on connecting with the cohort known for its high standards and even higher hopes As the first fully digital generation comes of age, their impact on the brand...
How human-centered banking delivers for people in our post-pandemic era Despite increasing competition for their money and loyalty – from big banks to fintech and payment options – banking consumers...
Younger banking customers would be more likely to visit their local bank branches if they offered a range of services. Source: EPAM Continuum, “Consumer Banking Report 2021,” October, 2021
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The Story: Brick-and-mortar retail stores are evolving. With the vast adoption of e-commerce, stores with the highest foot traffic are the ones that offer compelling new experiences to customers. That’s...
The Story: A vast majority of Gen Z customers still want the experience of in-person shopping, with 74% emphasizing the value of “curated” store experiences, according to new data on...
Why consumers still prefer cash for some purchases and how financial services companies are creating solutions for hard currency in an increasingly digital world Despite the upsurge in digital banking...
As mobile banking adoption skyrockets, it’s no surprise that competition among banks intensifies. Now, new data finds one big bank is pulling ahead – getting one out of every three...