Branding

Consumers Increasingly Learn About Brands via Social Media

55% of all consumers learn about brands and companies through social media, an increasing trend among younger generations. Source: Sprout ...
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Bar graph showing what percentage of consumers view the branch as a place for financial advice, by generation
Banking Industry

Across Generations, Perceptions of the Branch Shift from Transactions to Advice

People’s perceptions of the branch are shifting from a place to conduct transactions to a place to receive expert financial ...
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Believe In Banking

Canada’s Credit Unions Deliver Highest Growth in Financial Services

The Story: Canadian credit unions outperform rival financial institutions, delivering higher growth in 2022 than the sector’s year-over-year average since ...
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Banking Industry

Consumers Look For Sources of Financial Support

From budgeting to retirement planning, consumers need their bank’s expertise to help them  successfully manage their finances.  Source: Vericast, “Awareness-to-Action ...
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Believe In Banking

Customer Engagement Goes Hand in Hand with Customer Experience

The Story: Many organizations are concentrating their efforts on creating customer experiences that are seamless and accessible. But data from ...
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Banking Industry

Large Majority of Bank Customers Use a Mix of Online and Branch Banking

The Story: New data shows that despite the rise in digital channels, nine out of ten consumers continue to use ...
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Banks and Credit Unions

Concerned about Economic Conditions, Consumers Want Their Bank’s Financial Advice

The Story: At a time when customers report a decline in their overall financial health – 9% YOY according to ...
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Banks and Credit Unions

Digital Signage Is an Essential Element of the Branch Banking Experience

The Story: Digital signage is becoming more prominent in all retail spaces, but especially in banking, where 90% of financial ...
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Community Banking

Growth Opportunity for Community Banks and Credit Unions in Small Business Lending

The Story: Although the pandemic brought many small businesses to community financial institutions through the PPP program, those same banks ...
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