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Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a Stand,” May, 2022
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Embedded finance technology and digital banking tools make consumers’ lives easier. New research shows rising consumer use and provides growth opportunities for banks in payments, credit cards and short-term lending....
A recent survey finds consumers of all generations prioritize financial wellness. Source: FNBO, “FNBO Releases Data from 2022 ‘Financial Wellness’ Survey,” March, 2022
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A new study from Bank of the West finds that four out of five people are passionate about climate change. But there’s a deep consumer awareness gap about their bank’s...
As part of a complete omnichannel experience, digital account opening provides seamless customer convenience. Source: Signicat data, featured in The Financial Brand, “What The Heck Is Wrong With Online Account...
Research identifies the top five reasons why customers choose a particular bank as their primary financial institution. Source: EPAM Continuum, “Consumer Banking Report 2021,” October, 2021
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Younger banking customers would be more likely to visit their local bank branches if they offered a range of services. Source: EPAM Continuum, “Consumer Banking Report 2021,” October, 2021
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How consumer-facing brands like Ulta, Nike, CVS and Ikea are revamping their retail strategies and leveraging location to meet demand for in-store shopping experiences CVS recently announced it would be...
All signs point toward strong – and rising – confidence among consumers, with big purchases on the horizon. Sources: Reuters, “U.S. Consumer Confidence Rebounds,” October, 2021; U.S. News, “Consumer Confidence...