Tag: Consumer Behavior

Eight out of ten consumers say they’re satisfied with their banking relationship When asked what made them happy with their current primary bank: 48% stated it was due to the...

A generational survey gauges U.S. banking consumers’ willingness to shop around for new financial products and services. Source: Insider Intelligence, “U.S. Banking Consumer Habits,” November 2023

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Survey of 2,000 banking consumers by MarketWatch highlights banking expectations and experiences, from Gen Z to Baby Boomers Banking habits across generations: 86% of Gen X talk to their friends...

The Story: A large-scale study of senior executives by Wall Street Journal Intelligence and Infosys finds nearly six out of ten leaders say companies must create value in ways that...

Survey spotlights ways banks can tailor business banking products and services to smaller enterprise clients Most important criteria for selecting a primary bank: 47% Robust relationship management & account servicing...

The Story: Even when consumers have easy access to digital banking and mobile apps, they continue to choose the branch for core banking functions, including account opening, deposits and payments,...

More than any other channel, people go to branches to get advice, open accounts, and purchase new products Having access to the branch remains the second most important consideration for...

Data from 2,500+ consumers in the United States highlights opportunities for companies that build trust Surveyed consumers report that they: 91% Believe brands have a responsibility to build trust 61%...

Survey of 2,000 U.S. banking customers finds banking needs span from convenience to counsel 51% Fraud protection and enhanced security 49% User-friendly mobile and digital banking app 35% Human connection...