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A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital Trust Benchmark” August, 2022
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Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a Stand,” May, 2022
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Smart marketing and advertising messages from brands recognize the impact of pandemic-life on consumers, even as we look to brighter days ahead With mask mandates lifting in the U.S. for...
The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, 2021; Edelman Trust Barometer 2021; Insider Intelligence, March 2021
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Post pandemic, people value great experiences from brands they can trust.
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The Story: As many transactions migrate to digital channels and the role of the branch evolves, brand and marketing will become the primary driver of both new customer relationships and...
Insights for needed investment in marketing communications by financial services brands Running parallel to the rising relevance of brand strategy for banking in our COVID environment, marketing has become an...
First things first: considerations for building a smart brand strategy following mergers and acquisitions One of the most high-profile financial brand marriages in recent memory, 2019’s SunTrust and BB&T merger...
A global pandemic and an unfolding public health crisis has disrupted nearly every facet of life. An economic crisis impacting millions. Widespread social unrest and society’s reckoning with the painful...