Banking

Rising Growth Opportunities for Banking M&A in Coming Months

January 26, 2023
The Story: Mergers and acquisitions saw a slowdown in 2022, amid recessionary fears and concern over increased regulatory scrutiny of ...
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American Banker

Lessons Learned & Looking Ahead at Banking in 2023

January 18, 2023
In the inaugural episode of the Believe in Banking podcast for 2023, Sean and Gina highlight industry insights on where ...
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Brand Strategy

Gen Z Consumers Choose Brands That Understand Them

December 8, 2022
The Story: The Gen Z customer is a conscious consumer who prefers to support brands that align with their values ...
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Banking Industry

Better Communication for Bank Marketers

November 4, 2022
New research has produced a wish-list from bank and credit union leaders, including growth areas that could help them create ...
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Banking Industry

Digital Banking Consumers’ View on the Core Values of Their Institutions

September 9, 2022
A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital ...
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Marketers report big benefits in affinity when customers positively identify with their brand’s stance.
Banking Industry

Enduring Support for Brand Purpose

July 7, 2022
Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a ...
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John Legend plays piano with his son sitting beside him in a new Vrbo commercial
Banks and Credit Unions

Welcome Back: Post-Pandemic Brands Ready their Return to a New Normal

July 8, 2021
Smart marketing and advertising messages from brands recognize the impact of pandemic-life on consumers, even as we look to brighter ...
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How are people using digital channels to connect with brands?
Banking Industry

How are people using digital channels to connect with brands?

July 2, 2021
The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, ...
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