Tag: Brand Strategy

In this special episode, Sean and Gina welcome Dave Ehlis, President and CEO of Bravera Bank, a regional banking leader in the Northern Plains. In this conversation, Dave discusses the...

In this episode, Sean and Gina look at two influential industry reports and how they provide a snapshot of our current moment in banking. First, they discuss the Edelman Trust...

The Story: Distinction and differentiation are essential for building brand awareness, and new data from Adrenaline reveals just how much financial brands think standing out matters. With so many competitors...

The Story: In many ways, banks in Canada provide inspiration for institutions around the world for their business practices and processes. Now, the Canadian branch banking experience is in the...

The Story: Mergers and acquisitions saw a slowdown in 2022, amid recessionary fears and concern over increased regulatory scrutiny of would-be dealmakers. But now, notable finalized deals at the start...

In the inaugural episode of the Believe in Banking podcast for 2023, Sean and Gina highlight industry insights on where banking has been and where it’s heading in the new...

With giants like Amazon leading the sale of books in all their forms – digital and print, alike – you might be tempted to think that all bookstores are going...

The Story: The Gen Z customer is a conscious consumer who prefers to support brands that align with their values and recognize their wants and needs, according to data on...

New research has produced a wish-list from bank and credit union leaders, including growth areas that could help them create more personalized and engaging customer-facing messaging to deepen relationships. Source:...