Menu
A snapshot of how the financial services sector is preparing for what lies ahead and a brand to branch checklist for mid-term success In our last feature, we explored banking’s resilient response to COVID. Surely, the immediate impact on the banking system has been both deep and wide with most financial institutions hyper-focused on …
As the COVID crisis’ lockdowns began, retail bank branches faced immediate impacts: lobbies closed except by appointment, reduced hours, and the rise of remote and digital channels. All of which presented a challenge for community banks and credit unions, whose relationship-driven banking models run on those in-person interactions that happen in the branch. Even …
… all sizes seek greater efficiency. All of these developments spark big questions around the role of banking’s physical channel. As consumer behavior shifts, how relevant will the bank branch remain to be in helping banks acquire new customers and drive deposit growth and market share? If the strategy employed by the nation’s biggest bank is …
Good news for transactions at the store and the branch as brick-and-mortar shopping returns in force As COVID’s initial lockdowns drove consumers en masse off the high street, out of malls and boutiques and headlong into the digital realm of online shopping, analysts predicted a grim future for retail. Adding to buying trends that …
For more than 180 years, Mid-Atlantic based United Bank has grown on the power of its relationship-driven approach, becoming a 200+ branch community bank serving small towns to big cities – like its recent market expansion in the Washington, DC, Maryland and Virginia metro market (affectionately known to locals as the DMV). To support its brand’s …
For many financial brands, the drive-up has been a lifeline in our new COVID era. Providing services that once took place inside the bank branch, the drive-up is now helping banks pivot in this moment of uncertainty. One community bank’s pre-COVID planning would result in fortuitous timing. Extending well beyond some banks’ simple repurposing of the drive-up channel, Guaranty Bank & Trust’s state-of-the-art ITM has created a brand beacon and a …
In this episode, Sean and Gina discuss how COVID has served as low tide, exposing whether a bank’s fundamental elements – like the brand and branch network – are up to the challenge. They take a listener question about how he can help his community bank and discuss banking’s openness to change in this …
Q: How can I ready my branch network for the dual demands of economic and consumer disruption following COVID? Adrenaline’s Chief Experience Officer Gina Bleedorn discusses how the financial industry is at a crossroads right now in the wake of the pandemic. COVID’s impact on the economy married to consumer behavior is ushering in …
… 12 months. The Takeaway: While banks and credit unions invest in building better, more personalized digital experiences to answer the consumer’s need for convenience and connection, the physical branch channel continues to play a vital role in establishing those critical early interactions that build trust, ultimately leading to more valuable, loyal customer relationships. Source: Novantas, …