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Indicators and influences from the retail sector on branch formats It’s no secret that the branch banking experience is due for an overhaul. While COVID impacted branch accessibility for consumers and drove transactions digitally, many banks and credit unions paused institutional decision-making around the branch network during the pandemic. But as Adrenaline spotlighted in Investing in Branch …
Using data-based intelligence and optimized format strategy to maximize the power of the branch network, even in our new COVID reality The recent weekly feature Banking on the Move: Why Branch Location Matters explored how data and insights on population trends are helping boost informed decision-making about branch network strategy, empowering banks to make …
Taking cost out to put opportunity back into the branch network In the recent Ask an Expert, Adrenaline’s Chief Experience Officer Gina Bleedorn explores concepts surrounding optimization, especially the central role of building efficiency into branch delivery. On taking cost out of the branch network, Gina talks about how reducing the cost of servicing …
Three key queries for community banks and credit unions to consider now in developing smart branch strategy for the post-pandemic future In our last feature, we addressed how branch banking – optimizing what you have and identifying new places for expansion – represents opportunity in our post-COVID landscape. While digital adoption may get most …
Beyond customer acquisition, new branches help widen and deepen local banking relationships As others in financial services continue contraction of their branch networks to cut costs, a growing number of banks are beginning to execute expansion plans instead – in addition to Chase’s well-publicized branch commitment. This week, Bank of America (BofA) opened three …
Understanding Post-COVID population trends to inform a data-driven branch strategy The recent feature Reinvesting Resources: Optimizing the Branch Banking Channel explores how banks are capitalizing on the true value of branches – leveraging physical locations as the greatest source of consumer trust and new business opportunity for financial brands. Reinvesting for growth at all …
The Story: As the physical manifestation of the brand, a bank’s branch serves an integral role in creating a holistic customer experience and building brand awareness. And customers of all generations still value it. In fact, about half of Gen Z and Millennial customers report they appreciate the ability to book in-person branch appointments …
Q: How do you use analytics to determine the optimal size and shape of your network? Previewing concepts in a Future Branches presentation, our expert talks about how adjusting your branch network now will aid you in your survival post-COVID. When optimizing your branch network, think about your biggest expense as your biggest opportunity. …
Q: What are some key principles for preparing staff to safely and successfully serve customers in the post-COVID branch? New in-branch safety protocols and behaviors will have an ongoing impact on customer interaction. Adrenaline’s Director of Engagement Training discusses some new requirements for staff, along with some science behind staff training, including verbal and …