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The Story: New data on ad spending finds digital display garners nearly six out of every ten dollars spent, thanks in large part from considerable increases in video consumption on...
The Story: Video is now the dominant type of content consumed on social media, occupying more than half of people’s total time spent on social platforms, according to new data....
The Story: As the physical manifestation of the brand, a bank’s branch serves an integral role in creating a holistic customer experience and building brand awareness. And customers of all...
The Story: Institutions that deploy Interactive Teller Machines (ITMs) see sweeping improvements in efficiency, despite their upfront costs, according to industry-leading data on ITMs. Realizing immediate savings, ITMs help turbocharge...
The Story: In addition to good customer experience, marketers and consumers agree that brand purpose is an essential value for FIs to demonstrate, with 87% of consumers saying that all...
The Story: It’s no secret that delivering good customer experience (CX) plays an outsized role in growing affinity for financial institutions. In fact, customer experience ranks among the top strategic...
A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital Trust Benchmark” August, 2022
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The Story: As of March 2022, the Top-100 Banks as ranked by the Financial Brand have garnered 5.8 billion all-time video views, with 1.6 billion of those generated between Q1...
The Story: A study compiled by the Federal Reserve and reported by Bank On Women found that even marginally increasing leadership diversity on boards resulted in powerful increases in profitability...