Category: Research

Half of Gen Z and Gen Y customers consider switching to community bank or credit unions as their primary financial provider 76% of all customers act on personalized advice from...

One-third of consumers say having access to a local branch is an essential attribute of their primary financial institution When asked what made them choose a primary bank, consumers say...

Eight out of ten consumers say they’re satisfied with their banking relationship When asked what made them happy with their current primary bank: 48% stated it was due to the...

A generational survey gauges U.S. banking consumers’ willingness to shop around for new financial products and services. Source: Insider Intelligence, “U.S. Banking Consumer Habits,” November 2023

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J.D. Power survey finds consumer satisfaction scores stay steady, but rising rate environment has them open to change Survey of more than 100,000 retail bank customers finds: 46% Certain they’ll...

Survey of 2,000 banking consumers by MarketWatch highlights banking expectations and experiences, from Gen Z to Baby Boomers Banking habits across generations: 86% of Gen X talk to their friends...

Survey spotlights ways banks can tailor business banking products and services to smaller enterprise clients Most important criteria for selecting a primary bank: 47% Robust relationship management & account servicing...

Data from 2,500+ consumers in the United States highlights opportunities for companies that build trust Surveyed consumers report that they: 91% Believe brands have a responsibility to build trust 61%...

Top ways banks are implementing artificial intelligence and machine learning to improve institutional operations 44% Automate operational tasks 40% Optimize financial forecasting 37% Improve client credit decision-making 35% Identify possible...