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With only five major banks operating in Canada and 99% of adults currently being served by one, acquiring new customers – a key determinant for bank sustainability – rises to...
From audiences to messages, how to develop core strategies for success in bank marketing In our recent feature, we discussed the critical role of bank marketing for FI brands as...
As COVID’s initial lockdowns shuttered retail storefronts and the “new normal“ of social distancing drove consumers en masse to shop online via click, the question arose among luxury retailers: Would...
The Story: As many transactions migrate to digital channels and the role of the branch evolves, brand and marketing will become the primary driver of both new customer relationships and...
Insights for needed investment in marketing communications by financial services brands Running parallel to the rising relevance of brand strategy for banking in our COVID environment, marketing has become an...
The Story: As Novantas reports, the vast majority of people still want a banking relationship that offers convenient access to a physical branch, regardless of how branch-dependent they are in...
