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The Story: Banks and credit unions undergoing a rebrand over the last decade report business growth in the months and years following the launch of their updated brand. Data released...
Survey of 2,000 banking consumers by MarketWatch highlights banking expectations and experiences, from Gen Z to Baby Boomers Banking habits across generations: 86% of Gen X talk to their friends...
The Story: The need for brand differentiation is one of the core challenges all companies face, and something that’s especially true for financial brands awash in a sea of sameness....
The Story: Community financial institutions have made up the vast majority of merger participants for the last decade, on both sides of the deal. But when banking experienced a pandemic...
The Story: As the Gen Z population is set to make up 27% of the workforce by 2025, a new survey finds that when it comes to work, Gen Z...
Data from 2,500+ consumers in the United States highlights opportunities for companies that build trust Surveyed consumers report that they: 91% Believe brands have a responsibility to build trust 61%...
The Story: New data from Accenture finds that banks that implement Generative AI (GenAI) at their institutions have the potential to boost productivity by nearly one-third. Even more, banks can...
Top ways banks are implementing artificial intelligence and machine learning to improve institutional operations 44% Automate operational tasks 40% Optimize financial forecasting 37% Improve client credit decision-making 35% Identify possible...
Survey of 2,000 U.S. banking customers finds banking needs span from convenience to counsel 51% Fraud protection and enhanced security 49% User-friendly mobile and digital banking app 35% Human connection...