Menu
In this episode, Sean and Gina discuss the intersection of trust and technology. The acceleration of consumer use of digital through COVID has made commoditization and lack of trust dual...
The Story: COVID’s impacts have spurred a significant shift in consumers’ priorities, amplifying the role of purpose and trust, driving more people than ever to re-evaluate what’s important to them...
Principles for fostering relationships and enhancing trust in banks during an era of economic challenge and pandemic uncertainty In our last feature on building better banking relationships, we addressed the...
The Story: Among the many changes spurred by COVID, U.S. consumers are increasingly expecting better experiences from brands. As a result, they’re now actively seeking FIs who are able to...
Balancing digital adoption with customized human-centric experiences in banking As consumer demand for digital hit an all-time high during COVID, eight out of ten of financial institutions understandably shifted investments...
Sean and Gina discuss the current state of the banking industry and the rise in global merger and acquisition activity in 2020, despite more sluggish deal-making domestically. Through 2021 as...
From audiences to messages, how to develop core strategies for success in bank marketing In our recent feature, we discussed the critical role of bank marketing for FI brands as...
The Story: As we emerge from the whiplash of 2020 and the economy recovers, people are taking the long view of their finances, looking to build resilience, increase their financial literacy...
In this episode, Sean and Gina discuss post-COVID consumer trends and how banks are successfully balancing digital engagement with physical delivery. As consumers increase their online and mobile usage, banks...