Believe in Banking Podcast

In this episode of the Believe in Banking podcast, Gina and Juliet discuss the resurgence of investment in the bank branch and Adrenaline’s new report “The Branch Advantage:  Essential Retail Strategies for Banking Industry Leaders.” Their conversation covers how major banks like PNC, Chase, Bank of America, and others are announcing significant investments in branch expansion and renovation, indicating a broader banking industry trend. They spotlight three examples of financial institutions featured in the report – VeraBank, Virginia Credit Union, and Guaranty Bank – and how successful branch transformation strategies helped each institution gain advantage out of this critical channel. Essential to this success was defining a “North Star” experience, which identifies a clear vision and purpose for the branches across the network. Finally, they discuss original industry data that finds that banks and credit unions that invest in branch transformation are seeing significant returns, including higher deposit growth relative to the market.

We believe that better banking creates stronger communities and a better world.

From financial and credit counseling to fiscal education, the Veterans Benefits Banking Program and participating financial institutions help veterans make their...

New data from McKinsey’s “State of Retail Banking” finds financial institutions prioritizing deeper engagement and growing banking relationships Building better banking...

In this episode of the Believe in Banking podcast, Gina and Juliet spotlight news about how major banks like Chase, PNC,...

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Believe in Data

Sharing Successes

Service members and veterans face a number of financial challenges when they return stateside, including buying a home and opening a bank account. To help veterans get all of the advantages of joining the banking system, the foundation of the American Bankers Association (ABA) proudly supports the Veterans Benefits Banking Program (VBBP). “The program seeks to simplify banking choices for veterans by providing them with a list of participating financial institutions that understand the unique financial needs of veterans and meet requirements for account offerings and customer service,” according to ABA.

With a focus on banking services available to veterans to access their benefits, the VBBP wants to help veterans achieve greater “financial independence, resiliency and literacy.” Importantly, VBBP banks and credit unions “commit to no-minimum-balance, low-to-no-cost checking accounts for veterans with a qualifying direct deposit and help veterans become banked.”

Read more about how the VBBP and participating financial institutions help veterans make their most of their money.

Data You Can Use


Of banks aspire to actively acquire other financial institutions in the next five years
0 %
Data

The Story:

New data from Bank Director and Crowe finds that although bank merger activity has seen a slowdown over the past two years, banking M&A is expected to rebound in a big way in 2025 and going forward. When asked how they would characterize their financial institution’s growth strategy over the next five years, nearly one-third of senior bank executives and board members report they’d seek to become active acquirers, and an additional 52% say they’re open to acquisitions to grow their organizations. Only 17% of bank leaders say M&A is an unlikely path toward growth for their bank.

The Takeaway:

Up from 35% from last year, four out of ten executives say their organization is very or somewhat likely to buy another bank by the end of 2025. “The general sentiment in the industry is that M&A is back on the table,” according to Patrick Vernon, a strategy and transaction advisory senior manager at Crowe. “Some of those lower yielding assets have rolled off, and we’ve seen banks aggressively restructuring their balance sheets,” which puts them in a better position to purchase another institution. The survey also found that banks are engaging in organic growth activities, as well, including 63% adding staff to increase revenue generation and 34% expanding with new branches in new markets.

Source: Bank Director and Crowe, “2025 Bank M&A Survey,” November, 2024

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Listen in to the Believe in Banking podcast, our award-winning monthly series for decision-makers, influencers, and industry leaders. The podcast explores what’s on banking’s radar through compelling conversations and discussions between two of banking’s veteran consultants who have their fingers on the pulse of this dynamic industry.

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