Fitting In While Standing Out: Delivering an Immersive Branch Experience

How do you create an inviting environment that draws people’s interest inside a large lobby of a multi-story, corporate office building? PlainsCapital, partnering with Adrenaline, set out to do just that in its North Dallas prototype branch. With this recent upgrade, the fourth largest Texas-headquartered bank leveraged expansive glass windows, an inimitable approach to the color palette and impactful, artful focal walls, and an intuitive footprint from the outside-in – all layered together to create the perfect place to make the most of the bank’s personalized relationship banking style.

The storefront serves as a billboard and spotlights a full-service experience within. As a home for more modern banking engagements, the branch incorporates more technology and fewer staff members who are freer to move about the space as they’re no longer tethered to a teller line. By casting off legacy thinking, PlainsCapital is able to facilitate movement and engagement inside a striking new space.

With a mission-critical location, the branch welcomes retail and small business customers in a key growth market for the prominent Texas financial institution. “As a major market that caters to so many industries, Dallas is a critical location for a Texas-based bank like PlainsCapital,” according to President and CEO Jerry Schaffner. “The dynamic strategies we implemented at our North Dallas location reflect our pledge to efficiently meet clients’ needs and proactively deepen relationships with new and existing customers.”

The result? This signature space is already turning heads. After featuring the branch in the PlainsCapital newsletter and newsroom, Banker’s Digest picked up the news, spotlighting the new design in the June 23 edition of its digital publication covering the latest banking industry developments in Texas. The branch design was also featured as a best practices case study in the Financial Brand’s eDigest newsletter, which is distributed to more than 50,000 leaders across the financial services sector.

To learn more about creating a signature banking experience at the branch, email