Data You Can Use

17.9% of consumers who reported losing more than $2,500 in 2021
Data

Low Financial Literacy Costs Consumers Thousands of Dollars Each Year

The Story: A recent survey by the Financial Educators Council asked consumers how much money they estimate losing because of a …

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Data

Financial Marketers Overestimate the Quality of Customer Experience They Deliver

The Story: New data finds a persistent gap between marketers’ perception of the customer experience they are providing, and the …

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87% of M&A transactions in banking that are between community banking organizations
Data

Vast Majority of Merger & Acquisition Deals in Banking are Between Community Banks

The Story: As M&A activity in banking soars, hitting its highest level in nearly 15 years, fresh data from the …

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65% of banking CEOs who expect to increase digital marketing spend in 2022
Data

Investing in Marketing Seeds Growth for Financial Institutions

The Story: New data from a survey of community banking leaders finds a majority plan to increase digital marketing budgets …

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How do people choose a primary bank?
Research

How do people choose a primary bank?

Research identifies the top five reasons why customers choose a particular bank as their primary financial institution. Source: EPAM Continuum, …

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81% of consumers opting in to overdraft account protection do so for unexpected but important payments
Data

Consumers Want Financial Flexibility in Banking Accounts & Advice

The Story: With overdraft fees in the spotlight, many large financial institutions are reevaluating a fee-based approach to overdrawn accounts. …

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What do Gen Z customers want from their bank branches?
Research

What do Gen Z customers want from their bank branches?

Younger banking customers would be more likely to visit their local bank branches if they offered a range of services. …

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46% of Gen Z customers who would be more likely to visit a branch offering in-person financial advisory services
Data

Data Finds Retail Isn’t Dead – But Bad Retail Is

The Story: Brick-and-mortar retail stores are evolving. With the vast adoption of e-commerce, stores with the highest foot traffic are …

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81 of Gen Z customers who like to purchase products in-store
Data

Despite Digital Options, Gen Z Wants In-Person Retail Experiences

The Story: A vast majority of Gen Z customers still want the experience of in-person shopping, with 74% emphasizing the …

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