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Insights

Inspiring fresh engagement for a legacy brand – even during COVID

December 10, 2020

With a digital-first approach at the beginning of the year, reinforced during COVID, the bank was in a good position …

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Insights

Combining culture and design to welcome (back) the community

November 23, 2020

As the COVID crisis’ lockdowns began, retail bank branches faced immediate impacts: lobbies closed except by appointment, reduced hours, and …

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Insights

Launching a Brand during COVID, and Winning

October 29, 2020

As COVID lockdowns began in early spring, the world seemed to grind to a halt. Schools closed. Planes grounded. Highways …

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Insights

How Frost Bank is Inviting Everyone to Opt for Optimism

September 24, 2020

A global pandemic and an unfolding public health crisis has disrupted nearly every facet of life. An economic crisis impacting …

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Insights

Launching a New Financial Services Brand During COVID—and Winning

August 5, 2020

For decades, Kern Schools Federal Credit Union served the hard-working, tight-knit communities in Bakersfield, California. Like many, over time the …

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Insights

Communicating Safety by Implementing Protective Equipment in the Branch

July 23, 2020

Reopening branch access to customers in the wake of a massive global pandemic is no easy feat. However, implementing health …

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Insights

Banking’s Social Media Standouts

July 1, 2020

As the COVID crisis continues to unfold and the US grapples with waves of social unrest and a rapidly shifting social landscape, the question …

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Insights

Remote Drive-Up Strategy as a Brand Beacon

June 12, 2020

For many financial brands, the drive-up has been a lifeline in our new COVID era. Providing services that once took place inside …

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Insights

COVID banking wins in action

May 13, 2020

For many financial brands, the early days of the crisis meant they either silenced their advertising efforts or continued on …

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Believe In Banking

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