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The Story: New data finds a persistent gap between marketers’ perception of the customer experience they are providing, and the service customers believe they are receiving. Specifically, the areas where...
The Story: As M&A activity in banking soars, hitting its highest level in nearly 15 years, fresh data from the federal banking system of the U.S. sheds more light on...
The Story: New data from a survey of community banking leaders finds a majority plan to increase digital marketing budgets in 2022. Further, the same study finds 91.6% of leaders...
The Story: With overdraft fees in the spotlight, many large financial institutions are reevaluating a fee-based approach to overdrawn accounts. New data shows that for consumers who opt-in to accounts...
The Story: Brick-and-mortar retail stores are evolving. With the vast adoption of e-commerce, stores with the highest foot traffic are the ones that offer compelling new experiences to customers. That’s...
The Story: A vast majority of Gen Z customers still want the experience of in-person shopping, with 74% emphasizing the value of “curated” store experiences, according to new data on...
The Story: Though new digital tools can personalize a customer’s experience by using marketing automation to offer products and services at the point of need, a new survey finds that...
The Story: According to new data from Genesys, good CX includes empathetic customer support. In fact, 70% of consumers say that a company is only as good as their customer...
The Story: Even before the pandemic, the average American struggled to overcome unforeseen and unplanned for expenses like “car repairs, medical bills or even a broken phone,” according to the...