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The Story: According to data released by the White House in their recent Economic Opportunity Coalition briefing, 5.4 million new businesses were started in 2021 – a figure that’s 20%...
The Story: For a group of people who grew up in the shadow of The Great Recession and endured the Pandemic Recession, Gen Z consumers are no strangers to tumultuous...
The Story: Consumers want and expect personalized offerings from companies with more than half saying personalization matters to them all the time, according to a Salesforce report on the connected...
The Story: A recent report from Oracle spotlights data finding that a majority of customers score financial advice received in-person higher than information they get through other channels. The fiscal...
The Story: A recent Independent Community Bankers of America (ICBA) survey of 10,000 Americans finds a significant majority recognize the importance of local banking, with 70% citing the importance of...
The Story: With a big leap in users in just the last year, TikTok has become the place to reach an increasingly influential demographic. Or as Adrenaline’s Taking TikTok Seriously...
The Story: As fintech continues inroads into banking, FIs are discovering that their current checking and savings account customers may be going elsewhere for competing products, like payments, loans, credit...
The Story: According to research from Capgemini featured in Business Insider, a vast majority of banking customers are willing to share their personal data with their bank. Among the 86%...
The Story: The pandemic saw late adopters latching onto fintech platforms, with U.S. uptake growing 30 percentage points between 2020 and 2021. As a result, today Millennials and Gen Z...