Spotlighting two financial institutions that show how strong neighborhoods and strong banking go hand in hand
While it’s not unusual to see banks and credit unions step up with support in the wake of tragedy – like the recent fires in Los Angeles and flooding in North Carolina – many financial institutions have community giveback embedded in their organizational DNA. That’s because they understand that being a good neighbor matters, but it may also be good for business, too. “In an era of heightened social consciousness, many consumers recognize the power of their financial choices,” according to Bankrate. “They seek banking options that not only offer traditional financial services but also actively contribute to communities.”
UMe Credit Union is the epitome of a good neighbor. Just seven miles from downtown LA, UMe leans into their local character to provide a decidedly different banking experience for their unique Burbank community. With their signature initiative UMeHelps, the credit union proudly wears their commitment on their sleeve, saying “Through local partnerships, donation drives, fundraisers, and awareness campaigns, we proudly support charities, schools, and initiatives that uplift Burbank – and invite our members to join us in making a difference.” From their annual scholarship program to volunteering hundreds of hours to local organizations, “UMeHelps embodies what it means to give back together… U+Me.”
Regional banking leader Park National Bank demonstrates that same kind of commitment to community, just on a larger scale. Serving areas across Ohio, Northern Kentucky, and the Carolinas, the regional bank’s team members genuinely care about helping their local communities thrive. “Our culture is deeply rooted in the values of service and philanthropy,” according to Park National Bank. In recent months, the bank has helped combat food insecurity, supported youth mentorship programs, provided volunteers to nonprofits during Park Cares Week, and so much more. “We believe strong communities are built with local volunteers, donations, and leadership.”
Stay tuned to Believe in Banking as we shine a spotlight on more financial institutions living out their values and making their communities stronger. If you’re a banking leader looking to serve more and serve better, get in touch with the brand experience experts at Adrenaline.
Photo credit: Park National Bank