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Interbrand’s list of the Best Global Brands demonstrates what banking can learn from brands that leverage COVID as a catalyst In what has been the most tumultuous year of our...
In part two of the special guest episode of the Believe in Banking podcast, Sean and Gina welcome back Brad Tidwell, president and CEO of VeraBank, a community bank in...
From digital channels to relationship banking, learn how putting the customer at the center of organizational change can fortify financial services for what’s next There’s no doubt that COVID has...
Big banks launching diversity initiatives and neo-banks entering the market to address underbanked communities of color The social unrest during America’s COVID summer has taken a welcome – if unexpected...
In part one of this special guest episode of the Believe in Banking podcast, Sean and Gina welcome Brad Tidwell, president and CEO of VeraBank, a true community bank. Bringing...
Considerations and consequences for merging brands in the financial services sector In our last feature on Integrating Brands Following M&A, we addressed early considerations for internal alignment and the external...
The Story: Each year, companies change their financial services providers at a typical rate of around 10%. After a crisis, however, that rate historically rises to around 25% – and...
First things first: considerations for building a smart brand strategy following mergers and acquisitions One of the most high-profile financial brand marriages in recent memory, 2019’s SunTrust and BB&T merger...
The Story: While the COVID crisis has accelerated digital adoption of online and mobile banking tools for consumers of all ages, more than half of people continue to rely on...