50% of account openings expected to be driven by marketing and brand in 2024
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Marketing investments increasingly critical in post-pandemic future

The Story: As many transactions migrate to digital channels and the role of the branch evolves, brand and marketing will become the primary driver of both new customer relationships and new account acquisition.

The Takeaway: Always vital, investment in marketing will become increasingly critical as the new normal evolves into a post-pandemic future. Growth depends on a dual approach: A strong brand  and strategy combined with agile, smart marketing that rapidly tests and learns to get the right message to the right audience in the right channel at the right time.

Source: Novantas, December 2020