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The Story: New data shows that banks and credit unions understand the important role of brand identity in attracting and retaining customers to grow their organizations. With people making 95%...
Financial brands seek renewed relevance in peoples’ lives as new generations expect different experiences from their primary bank or credit union. Source: Adrenaline, “Financial Industry Pulse,” January, 2023
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The Story: Distinction and differentiation are essential for building brand awareness, and new data from Adrenaline reveals just how much financial brands think standing out matters. With so many competitors...
The Story: As of March 2022, the Top-100 Banks as ranked by the Financial Brand have garnered 5.8 billion all-time video views, with 1.6 billion of those generated between Q1...
How banks and credit unions can successfully translate data into meaningful insights to act on Driving smart decisions for growth is a primary focus for banks and credit as they...
Smart marketing and advertising messages from brands recognize the impact of pandemic-life on consumers, even as we look to brighter days ahead With mask mandates lifting in the U.S. for...
Balancing digital adoption with customized human-centric experiences in banking As consumer demand for digital hit an all-time high during COVID, eight out of ten of financial institutions understandably shifted investments...
From audiences to messages, how to develop core strategies for success in bank marketing In our recent feature, we discussed the critical role of bank marketing for FI brands as...
First things first: considerations for building a smart brand strategy following mergers and acquisitions One of the most high-profile financial brand marriages in recent memory, 2019’s SunTrust and BB&T merger...