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First things first: considerations for building a smart brand strategy following mergers and acquisitions One of the most high-profile financial brand marriages in recent memory, 2019’s SunTrust and BB&T merger...
A snapshot of how the financial services sector is preparing for what lies ahead and a brand to branch checklist for mid-term success In our last feature, we explored banking’s...
Following up on our guest episode, we recap some of the foundations of relationship banking brought to life during COVID and provide a powerful definition of brand for our times....
A roundup of five best practices for brands during the global health crisis and beyond As we round the corner on five-plus months of our COVID life, it’s only natural...
In the early days of the pandemic, business pivots were stunning and swift as companies across every industry and around the globe transformed their operations, delivery, and even their products...
What banking can learn from service sector frontrunners like Starbucks and Chick-fil-A For most banks and credit unions in pre-COVID days, the drive-up was a rarely thought of vestige of...
Deepening existing customer relationships to fortify your foundation for the future Since February, we’ve witnessed the banking industry respond with resilience to a global pandemic and react with heart to...
Q: How can banks plan for their branches in the post-COVID landscape? In this segment, Gina addresses the need to build efficiencies into the physical branch channel. As many consumers...
Serving customers disrupted by the pandemic is providing banks and credit unions an opportunity to validate the trust we place in our financial institutions in both good times and bad...