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The Story: Though new digital tools can personalize a customer’s experience by using marketing automation to offer products and services at the point of need, a new survey finds that...
The Story: According to new data from Genesys, good CX includes empathetic customer support. In fact, 70% of consumers say that a company is only as good as their customer...
From collaborations to in-store pop-ups, how brands like Target and Macy’s are calling consumers home for the holidays A renewed focus on driving positive customer experiences post-COVID has many of...
Post-COVID, video and remote channels are on the rise. Sources: Adrenaline, ITM Consumer Insights Study, March, 2021; Accenture, Empathetic Banking, September 17, 2021; Insider Intelligence, Consumer Banking Habits, August 2021
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The Story: Even before the pandemic, the average American struggled to overcome unforeseen and unplanned for expenses like “car repairs, medical bills or even a broken phone,” according to the...
The Story: According to a new report by BoardReady, companies that have diverse boards are better prepared to come out on top when faced with challenging circumstances, like those found...
The Story: The need for bank branches has not waned during COVID and is expected to remain a key service for consumers. In fact, EMarketer’s Insider Intelligence recently compiled research...
How the retailer’s purpose-driven marketing strategy is driving growth Among the many industry changes sparked by the pandemic, one of the most notable is across the retail sector. Prime example:...
The Story: New data shows that a significant percentage of consumers still prefer cash, despite the availability of digital payment methods. This is especially true when they’re making quick, small purchases...