A new partnership between Wells Fargo and Oscar-winner Regina King is shining a spotlight on financial wellness and the needs of the underserved. Not simply a celebrity promotion, the collaboration provides support to advance the economic well-being of Black communities. “As a mom and born and raised in LA, I’m especially attracted to causes that identify youth’s potential and encourage financial health and equitable exposure to professional careers,” according to a press announcement. A supporter of the youth development program Kollab, Wells Fargo has committed an additional $1 million of support to encourage more participation.
The issue of financial awareness hits close to home for Regina King. “As a product of LA Unified School District, I’m aware of the lack of resources Black kids in the public school system don’t have provided at an early age,” says King. “It’s really incredible I get to be a part of changing that.” Her money-mindedness came primarily from her mother who imparted the importance of saving over spending – something she now gets to influence with her affiliation with the bank. Even the commercial side of the partnership is focused on smart saving, with a cashcard that puts money back into its users’ pockets.
Forging relationships with organizations that share the same mission is key to a partnership’s success. “Regina King is an Oscar-winning actress and a powerhouse director, but she’s also a real person who is quite relatable,” according to creators of Wells Fargo’s new advertising campaign. “She was the perfect fit and we were thrilled when she agreed to share her stories.” Through her connection and commitment to the community, the campaign and collaboration help support Wells Fargo as they authentically show up and live out their purpose. For more information on powerful partnerships, stay tuned to Believe in Banking as it tracks the big trends in financial services or contact us at firstname.lastname@example.org.