Naming, Identity, and Influence with EastRise Credit Union
Local Bankers Bring Financial Literacy to the Classroom
A Groundbreaking Alliance For Accelerating Economic Prosperity
Building Consensus for Change Featuring EastRise Credit Union
Women Continue to Make Their Mark in Banking
We believe that better banking creates stronger communities and a better world.
In this special guest episode of the Believe in Banking podcast, Gina and Juliet welcome Yvonne Garand, Chief Brand and Marketing...
Banks and credit unions can bolster women’s economic growth with tailored programs guided by women’s leadership teams Despite economic challenges like...
Huntington Bank’s “Caregiver Banking” provides personalized suite of products and allows customers share access to accounts with trusted loved ones As...
Monthly Round-Up
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Sharing Successes
Bankers from across the country are heading back to the classroom on Thursday, April 24, 2025, to participate in Teach Children to Save Day. This annual event supports student learning about managing money – setting financial goals, saving money and spending responsibly. “This free, banker-led personal finance program is complete with engaging activities that encourage children to develop a saving habit early in life, according to the American Bankers Association. “Used by teachers and community organizations across the country, this presentation – given by a real-world expert – will teach children sound money skills that will last a lifetime.”
More than 700 financial institutions participated in last year’s program, featuring national banking brands like Bank of America and Citi, and regional and community banks like First Horizon and United Bank. Tailored for grades K-8, Teach Children to Save is held during Financial Literacy Month and is ideal for elementary and middle schools, after school programs, and parent teacher associations.
Read more about banks participating in this year’s Teach Children to Save Day.
Data You Can Use
Of financial institution leaders say their rebrand positively impacted company culture
The Story:
More than 8 out of 10 bank and credit union leaders report that their rebrand positively impacted their organization’s culture – reaffirming core values inside their institution and deepening brand pride among employees. Rebranding can bring some surprising opportunities for culture change. According to Forbes, “A rebrand strengthens employer branding, tying all the important elements of an effective employer brand together, from recruiting to onboarding and company culture, enhancing the overall customer experience promise.”
The Takeaway:
According to Adrenaline’s ROI of Rebranding report, organizations should employ strategies that continue to build on the cultural currency coming from rebrands. Maintaining that momentum is key to delivering on the promise of the brand’s renewed relevance. “We are seeing more and more how necessary culture is for recruitment, for retention, for engagement, and ultimately for performance,” says Gina Bleedorn, Adrenaline’s President & CEO on the Believe in Banking Podcast. “And rebranding, especially with its intrinsic tie-in internally, has an incredible advantage in increasing all of those things affecting the organizational culture.”
Source: Adrenaline, “Measuring the ROI on Rebranding Initiatives Survey,” May, 2024, Forbes, “15 Ways Rebranding Can Bring Unexpected Opportunity For Your Company,” August, 2024, and Believe in Banking, “Exploring the ROI of Rebranding,” May, 2024
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