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The majority of financial institutions are investing in their digital experience and mobile banking, with more than half of banks focused on improving customer experience.
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The Story: A recent national Business Resilience survey from Umpqua Bank tracked confidence in 1,200 small and mid-size businesses across the United States. Their research revealed a cautious but pervasive...
Despite an uptick in digital channel use for everyday transactions, branches are still critical for nearly all consumers
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The Story: As many transactions migrate to digital channels and the role of the branch evolves, brand and marketing will become the primary driver of both new customer relationships and...
The Story: As COVID generates more switching activity among both consumers and businesses, new customer acquisition is even more crucial to growth. The Takeaway: Knowing who your potential customers are,...
Trust leads more than ever, with people seeking out brands with strong values
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The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted decisively toward supporting local businesses that have deep community roots....
Consumers of all generations are adapting to new channels, but still want access to the branch
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The Story: As Novantas reports, the vast majority of people still want a banking relationship that offers convenient access to a physical branch, regardless of how branch-dependent they are in...