Data You Can Use

Data

Personalization vs. Personal Interaction

The Story: Though new digital tools can personalize a customer’s experience by using marketing automation to offer products and services ...
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How optimistic are U.S. consumers?
Research

How optimistic are U.S. consumers?

All signs point toward strong – and rising – confidence among consumers, with big purchases on the horizon. Sources: Reuters, ...
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67% of customers who would rather feel heard on a customer service call than have a speedy resolution
Data

Human-centered customer experiences build bank and credit union loyalty

The Story: According to new data from Genesys, good CX includes empathetic customer support. In fact, 70% of consumers say ...
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How do people want to connect with their bank or credit union today
Research

How do people want to connect with their bank or credit union today?

Post-COVID, video and remote channels are on the rise. Sources: Adrenaline, ITM Consumer Insights Study, March, 2021; Accenture, Empathetic Banking, ...
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71 percent of households facing difficulty saving because of unexpected expenses
Data

Consumers struggling with saving need tools and support from their financial institutions

The Story: Even before the pandemic, the average American struggled to overcome unforeseen and unplanned for expenses like “car repairs, ...
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*Percentage of board seats occupied by diverse members delivering better year-over-year revenue
Data

Diverse boards create revenue growth through the pandemic

The Story: According to a new report by BoardReady, companies that have diverse boards are better prepared to come out ...
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55% of people who report visiting a bank branch in person this year
Data

Access to bank branches remains highly valuable

The Story: The need for bank branches has not waned during COVID and is expected to remain a key service ...
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40% of US consumers still cite cash as their preferred payment method
Data

Consumers still consider cash essential even through the pandemic

The Story: New data shows that a significant percentage of consumers still prefer cash, despite the availability of digital payment methods. ...
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43% of consumers who think digital banking products are important to their everyday financial needs
Data

Digital Banking Products Are Critical to Consumers’ Daily Finances

The Story: Throughout the pandemic, consumers have reassessed their long-term economic plans and want to have more control over personal finances. ...
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