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The Story: Data tracking financial institution priorities throughout 2023 finds that nearly two out of ten banking leaders rank acquisition as one of their top-3 priorities for the year. In...
55% of all consumers learn about brands and companies through social media, an increasing trend among younger generations. Source: Sprout Social, “State of Social Media Report,” June, 2021
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People’s perceptions of the branch are shifting from a place to conduct transactions to a place to receive expert financial advice. Source: EPAM Continuum, “Consumer Banking Report,” October, 2021
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The Story: Canadian credit unions outperform rival financial institutions, delivering higher growth in 2022 than the sector’s year-over-year average since 2017. This strong performance is largely due to their ability...
From budgeting to retirement planning, consumers need their bank’s expertise to help them successfully manage their finances. Source: Vericast, “Awareness-to-Action Survey,” November, 2022
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The Story: Many organizations are concentrating their efforts on creating customer experiences that are seamless and accessible. But data from the Harvard Business Review shows that engagement is the glue...
The Story: New data shows that despite the rise in digital channels, nine out of ten consumers continue to use a mix of in-person, online and mobile tools for their...
The Story: Making up nearly 20% of the population, Gen Z already boasts more than $360 billion in spending power. Yet many financial brands are just now catching up with...
The Story: New data from CGI’s Financial Consumer Report outlines the key reasons consumers report they switch banking providers. Looking for financial guidance and support for saving and spending rank...