Data You Can Use

The Story: A recent survey by the Financial Educators Council asked consumers how much money they estimate losing because of a lack of financial education and expertise. At $2,500 for...

The Story: New data finds a persistent gap between marketers’ perception of the customer experience they are providing, and the service customers believe they are receiving. Specifically, the areas where...

The Story: As M&A activity in banking soars, hitting its highest level in nearly 15 years, fresh data from the federal banking system of the U.S. sheds more light on...

The Story: New data from a survey of community banking leaders finds a majority plan to increase digital marketing budgets in 2022. Further, the same study finds 91.6% of leaders...

Research identifies the top five reasons why customers choose a particular bank as their primary financial institution. Source: EPAM Continuum, “Consumer Banking Report 2021,” October, 2021

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The Story: With overdraft fees in the spotlight, many large financial institutions are reevaluating a fee-based approach to overdrawn accounts. New data shows that for consumers who opt-in to accounts...

Younger banking customers would be more likely to visit their local bank branches if they offered a range of services. Source: EPAM Continuum, “Consumer Banking Report 2021,” October, 2021

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The Story: Brick-and-mortar retail stores are evolving. With the vast adoption of e-commerce, stores with the highest foot traffic are the ones that offer compelling new experiences to customers. That’s...

The Story: A vast majority of Gen Z customers still want the experience of in-person shopping, with 74% emphasizing the value of “curated” store experiences, according to new data on...