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The Story: According to data released by the White House in their recent Economic Opportunity Coalition briefing, 5.4 million new businesses were started in 2021 – a figure that’s 20%...
The Story: For a group of people who grew up in the shadow of The Great Recession and endured the Pandemic Recession, Gen Z consumers are no strangers to tumultuous...
The Story: Consumers want and expect personalized offerings from companies with more than half saying personalization matters to them all the time, according to a Salesforce report on the connected...
Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a Stand,” May, 2022
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The Story: A recent report from Oracle spotlights data finding that a majority of customers score financial advice received in-person higher than information they get through other channels. The fiscal...
Embedded finance technology and digital banking tools make consumers’ lives easier. New research shows rising consumer use and provides growth opportunities for banks in payments, credit cards and short-term lending....
The Story: A recent Independent Community Bankers of America (ICBA) survey of 10,000 Americans finds a significant majority recognize the importance of local banking, with 70% citing the importance of...
The Story: With a big leap in users in just the last year, TikTok has become the place to reach an increasingly influential demographic. Or as Adrenaline’s Taking TikTok Seriously...
A recent survey finds consumers of all generations prioritize financial wellness. Source: FNBO, “FNBO Releases Data from 2022 ‘Financial Wellness’ Survey,” March, 2022
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