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The Story: It’s no secret that delivering good customer experience (CX) plays an outsized role in growing affinity for financial institutions. In fact, customer experience ranks among the top strategic...
A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital Trust Benchmark” August, 2022
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The Story: As of March 2022, the Top-100 Banks as ranked by the Financial Brand have garnered 5.8 billion all-time video views, with 1.6 billion of those generated between Q1...
The Story: A study compiled by the Federal Reserve and reported by Bank On Women found that even marginally increasing leadership diversity on boards resulted in powerful increases in profitability...
In an age where gamified entertainment is available at our fingertips, injecting fun and excitement into their brand’s digital apps is a growth imperative for FIs. Source: Insider Intelligence, “What...
The Story: According to data released by the White House in their recent Economic Opportunity Coalition briefing, 5.4 million new businesses were started in 2021 – a figure that’s 20%...
The Story: For a group of people who grew up in the shadow of The Great Recession and endured the Pandemic Recession, Gen Z consumers are no strangers to tumultuous...
The Story: Consumers want and expect personalized offerings from companies with more than half saying personalization matters to them all the time, according to a Salesforce report on the connected...
Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a Stand,” May, 2022
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