Data You Can Use

The Story: Video is now the dominant type of content consumed on social media, occupying more than half of people’s total time spent on social platforms, according to new data....

The Story: As the physical manifestation of the brand, a bank’s branch serves an integral role in creating a holistic customer experience and building brand awareness. And customers of all...

The Story: Institutions that deploy Interactive Teller Machines (ITMs) see sweeping improvements in efficiency, despite their upfront costs, according to industry-leading data on ITMs. Realizing immediate savings, ITMs help turbocharge...

The Story: In addition to good customer experience, marketers and consumers agree that brand purpose is an essential value for FIs to demonstrate, with 87% of consumers saying that all...

The Story: It’s no secret that delivering good customer experience (CX) plays an outsized role in growing affinity for financial institutions. In fact, customer experience ranks among the top strategic...

A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital Trust Benchmark” August, 2022

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The Story: As of March 2022, the Top-100 Banks as ranked by the Financial Brand have garnered 5.8 billion all-time video views, with 1.6 billion of those generated between Q1...

The Story: A study compiled by the Federal Reserve and reported by Bank On Women found that even marginally increasing leadership diversity on boards resulted in powerful increases in profitability...

In an age where gamified entertainment is available at our fingertips, injecting fun and excitement into their brand’s digital apps is a growth imperative for FIs. Source: Insider Intelligence, “What...