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The Story: As many transactions migrate to digital channels and the role of the branch evolves, brand and marketing will become the primary driver of both new customer relationships and...
With a digital-first approach at the beginning of the year, reinforced during COVID, the bank was in a good position to promote more online activity. Messaging shifts that maximize community...
Insights for needed investment in marketing communications by financial services brands Running parallel to the rising relevance of brand strategy for banking in our COVID environment, marketing has become an...
In this special episode, Sean and Gina welcome Jimmy Stead, Chief Consumer Banking Officer at Frost Bank, a $40 billion Texas-based bank that is focused squarely on the customer’s experience....
As the COVID crisis’ lockdowns began, retail bank branches faced immediate impacts: lobbies closed except by appointment, reduced hours, and the rise of remote and digital channels. All of which...
Experts weigh in on current market conditions and a path forward for banking growth in a socially distanced world While the immediate aftermath of COVID’s shutdowns put several big banking...
The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted decisively toward supporting local businesses that have deep community roots....
In this episode of the Believe in Banking podcast, Sean and Gina discuss how COVID-19 has served as low tide, exposing whether a bank’s fundamental elements – like the brand...
How Interactive Teller Machines are empowering banks to remain human-centered in a socially distanced world While COVID’s impact on our everyday life presses onward, service sector and retail brands are...