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Post pandemic, people value great experiences from brands they can trust.
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As banking mergers and acquisitions activity heats up, and financial institutions seek to meet consumers’ post-pandemic, values-driven expectations for brands, the question arises: How will M&A play a role in...
Principles for fostering relationships and enhancing trust in banks during an era of economic challenge and pandemic uncertainty In our last feature on building better banking relationships, we addressed the...
The Story: Among the many changes spurred by COVID, U.S. consumers are increasingly expecting better experiences from brands. As a result, they’re now actively seeking FIs who are able to...
Few consumer brands are more renowned for delivering stellar drive-thru experiences than Chick-fil-A. The chicken franchise is so beloved that their store openings are highly-anticipated community events with opening day...
Balancing digital adoption with customized human-centric experiences in banking As consumer demand for digital hit an all-time high during COVID, eight out of ten of financial institutions understandably shifted investments...
Banks making investments in institutions and initiatives with an eye on diversity, including small business lending for women, black and veteran owned businesses In just three weeks, three of the...
Sean and Gina discuss the current state of the banking industry and the rise in global merger and acquisition activity in 2020, despite more sluggish deal-making domestically. Through 2021 as...
From audiences to messages, how to develop core strategies for success in bank marketing In our recent feature, we discussed the critical role of bank marketing for FI brands as...