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Relationship Banking on the Rise

The Story: As noted in Accenture’s recent report on purpose-driven banking, nearly half of consumers are seeking more than just access, efficiency and great rates from their bank or credit union. They’re seeking a relationship, responsive to their personal needs and financial goals. 

The Takeaway: As people collectively reel from the dual crises of COVID and widespread social unrest, real human connection is at a premium — especially when it comes to a subject as emotionally weighty as personal finance. Today, community banks and credit unions have a significant advantage in leveraging their high-engagement, deeply personal approach into broader advisory relationships, driving both new customer acquisition and growing connections, value, and wallet share with longtime customers.