Banks and Credit Unions

Gen X – Banking’s Latest Life Stage Target

February 9, 2024
The Story:  At a time where consumers of all ages report feeling financial pressure, one often overlooked generational cohort has ...
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Banking Industry

Access to Financial Expertise Major Driver for Switching Banks

June 9, 2023
The Story: New data from CGI’s Financial Consumer Report outlines the key reasons consumers report they switch banking providers. Looking ...
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Branch Banking

How Reinvesting in Key Branch Locations Improves Customer Acquisition

January 6, 2023
The Story: As bank branch closures drive customer departures, studies find that 60% of “mobile-only” customers in the U.S. and ...
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Percentage of financial product purchases that come from companies other than a customer’s primary financial institution
Banking

Banks Can Prevent Customer Defection by Using Personalization to Offer More Products

May 12, 2022
The Story: As fintech continues inroads into banking, FIs are discovering that their current checking and savings account customers may ...
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Picture of the inside of a modern bank branch
Bank Marketing

Brand to Branch: Top-5 Ways for Financial Brands to Invest Where it Matters

May 25, 2021
Best practices for activating data, smarter marketing and leveraging local influence A rebounding post-COVID economy and shifting consumer sentiment have put banks and credit ...
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60% of mid-sized FIs whose top priority is increasing new-to-bank account openings
Banks and Credit Unions

FIs drive needed customer acquisition through data-driven marketing

December 1, 2020
The Story: As COVID generates more switching activity among both consumers and businesses, new customer acquisition is even more crucial ...
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69% of US consumers who now prioritize support for local institutions
Banking Industry

Brand loyalty shifts to local during COVID

November 13, 2020
The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted ...
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Consumer Behavior

Consumer brand preference has switched during the pandemic

August 20, 2020
The Story: As with so many market dynamics, the COVID crisis has been a powerful catalyst for change impacting consumer ...
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Banking Industry

Branch Behavior: COVID Changes in Retail Banking

August 18, 2020
A roundup of six best practices the financial services industry is deploying during the global health crisis and beyond Like ...
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