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The Story: New data from American Banker finds that social media is more prominent than ever and is considered an essential tool for banks in driving customer engagement. Social media...
55% of all consumers learn about brands and companies through social media, an increasing trend among younger generations. Source: Sprout Social, “State of Social Media Report,” June, 2021
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As Twitter (now “X”) continues its changes and Threads comes to market, social media is back on the front burner for all brands. For financial brands in particular, social media...
The Story: As members of Generation Alpha become teenagers in 2023, they are already thinking about their money. New data on Gen Z and Gen A finds that 67% of...
The Story: According to robust research from FNBO in their 2022 Financial Wellness Survey, just one-third of consumers tap financial experts like bankers for their saving and spending questions. Instead,...
In part two of the “Biggest Banking Trends of 2022” special episode, Sean and Gina take stock of what’s on the minds of banking leaders in these unprecedented times. They...
The Story: Video is now the dominant type of content consumed on social media, occupying more than half of people’s total time spent on social platforms, according to new data....
The Story: As of March 2022, the Top-100 Banks as ranked by the Financial Brand have garnered 5.8 billion all-time video views, with 1.6 billion of those generated between Q1...
For all of the challenges it presents to our daily lives, the pandemic has also provided some unexpected opportunities to think and work differently than before. “While so many things...