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New supplemental report to the Edelman Trust Barometer finds banking trust up 12 points over the last decade A new supplemental report to the Edelman Trust Barometer finds that banking...
Data from 2,500+ consumers in the United States highlights opportunities for companies that build trust Surveyed consumers report that they: 91% Believe brands have a responsibility to build trust 61%...
The Story: More than half of Canadian consumers of all generations prefer familiar, trusted brands for their banking needs over trying something new, according to data from Insider Intelligence. Of...
In this episode, Sean and Gina look at two influential industry reports and how they provide a snapshot of our current moment in banking. First, they discuss the Edelman Trust...
Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a Stand,” May, 2022
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In this episode, Sean and Gina discuss what’s on the minds of banking and credit union leaders as they face the headwinds that are still present after a year and...
With people looking for brands they can trust, worker and consumer support get the spotlight in our post-pandemic era As many companies begin calling their workers back to the office...
The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, 2021; Edelman Trust Barometer 2021; Insider Intelligence, March 2021
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Beyond “social good” companies, annual reputation ranking shows broader influence of purpose-driven brands post-COVID The pandemic has had more impact on business and brands than any other singular event over...