Insights

Purpose-Driven Decisions: Big Brands Committing to Change

With people looking for brands they can trust, worker and consumer support get the spotlight in our post-pandemic era As …

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How are people using digital channels to connect with brands?
Research

How are people using digital channels to connect with brands?

The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, …

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Data

Recent study finds U.S. consumers trust financial institutions over fintech

The Story: As reported in Finextra, a recent study from BIS shows that U.S. consumers trust financial institutions over fintech, government …

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News

Earning and Keeping Consumer Trust in Post-COVID Banking

How trust sparks and sustains bank and credit union relationships and provides the underpinning of powerful purpose for financial institutions …

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Research

How does trust affect the way people bank?

Building trusting relationships drives brand loyalty and wallet share. Source: Insider Intelligence Banking Digital Trust Survey, Q1 2021

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Data

Consumers are concerned about the economy

The Story: As the COVID crisis continues, people are facing increased stress about both personal finances and the longer-term effects …

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Video

Juliet D’Ambrosio discusses the renewed focus on brand strategy and fundamentals for 2020

Q: Why does brand strategy matter now more than ever? New data shows the power of brand strategy, overtaking market …

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Research

What role does trust play in how consumers navigate the new normal?

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