Data

Consumers are concerned about the economy

The Story: As the COVID crisis continues, people are facing increased stress about both personal finances and the longer-term effects …

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Video

Juliet D’Ambrosio discusses the renewed focus on brand strategy and fundamentals for 2020

Q: Why does brand strategy matter now more than ever? New data shows the power of brand strategy, overtaking market …

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Research

What role does trust play in how consumers navigate the new normal?

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