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In this episode, Sean and Gina look at two influential industry reports and how they provide a snapshot of our …
Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …
In this episode, Sean and Gina discuss what’s on the minds of banking and credit union leaders as they face …
With people looking for brands they can trust, worker and consumer support get the spotlight in our post-pandemic era As …
The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, …
Beyond “social good” companies, annual reputation ranking shows broader influence of purpose-driven brands post-COVID The pandemic has had more impact …
The Story: As reported in Finextra, a recent study from BIS shows that U.S. consumers trust financial institutions over fintech, government …
How trust sparks and sustains bank and credit union relationships and provides the underpinning of powerful purpose for financial institutions …
Building trusting relationships drives brand loyalty and wallet share. Source: Insider Intelligence Banking Digital Trust Survey, Q1 2021