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Brand Trust
Consumers Expect More & Buy More from Brands They Trust
March 27, 2024
Data from 2,500+ consumers in the United States highlights opportunities for companies that build trust Surveyed consumers report that they: ...
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Brand Trust
Bank Brand Awareness Essential for Engaging Customers on New Products
February 2, 2024
The Story: More than half of Canadian consumers of all generations prefer familiar, trusted brands for their banking needs over ...
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Adrenaline
Banking Brands Built for Success
April 19, 2023
In this episode, Sean and Gina look at two influential industry reports and how they provide a snapshot of our ...
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Banking Industry
Enduring Support for Brand Purpose
July 7, 2022
Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a ...
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Banking
Powerful Partnerships in Banking
October 13, 2021
In this episode, Sean and Gina discuss what’s on the minds of banking and credit union leaders as they face ...
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Banks and Credit Unions
Purpose-Driven Decisions: Big Brands Committing to Change
August 5, 2021
With people looking for brands they can trust, worker and consumer support get the spotlight in our post-pandemic era As ...
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Banking Industry
How are people using digital channels to connect with brands?
July 2, 2021
The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, ...
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Banks and Credit Unions
Upsurge in Purpose: More Brands Doing Well While Doing Good
June 24, 2021
Beyond “social good” companies, annual reputation ranking shows broader influence of purpose-driven brands post-COVID The pandemic has had more impact ...
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Brand Trust
Recent study finds U.S. consumers trust financial institutions over fintech
June 4, 2021
The Story: As reported in Finextra, a recent study from BIS shows that U.S. consumers trust financial institutions over fintech, government ...
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