Marketers report big benefits in affinity when customers positively identify with their brand’s stance.
Research

Enduring Support for Brand Purpose

Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …

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Believe In Banking
Podcast

Believe In Banking Podcast: Episode #33

In this episode, Sean and Gina discuss what’s on the minds of banking and credit union leaders as they face …

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Insights

Purpose-Driven Decisions: Big Brands Committing to Change

With people looking for brands they can trust, worker and consumer support get the spotlight in our post-pandemic era As …

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How are people using digital channels to connect with brands?
Research

How are people using digital channels to connect with brands?

The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, …

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3M Minnesota world corporate headquarters building
Insights

Upsurge in Purpose: More Brands Doing Well While Doing Good

Beyond “social good” companies, annual reputation ranking shows broader influence of purpose-driven brands post-COVID The pandemic has had more impact …

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75% of consumers who have high levels of trust in their bank or credit union
Data

Recent study finds U.S. consumers trust financial institutions over fintech

The Story: As reported in Finextra, a recent study from BIS shows that U.S. consumers trust financial institutions over fintech, government …

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silver Believe in Banking logo
News

Earning and Keeping Consumer Trust in Post-COVID Banking

How trust sparks and sustains bank and credit union relationships and provides the underpinning of powerful purpose for financial institutions …

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Research

How does trust affect the way people bank?

Building trusting relationships drives brand loyalty and wallet share. Source: Insider Intelligence Banking Digital Trust Survey, Q1 2021

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banking co-workers volunteering during covid relief
Feature

Top-5 Ways for Banking to Live the Power of Purpose

Principles and practices for championing purpose within financial services As financial institutions unlock the many benefits of building trust with …

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