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In this episode of the Believe in Banking podcast, Gina and Juliet discuss the resilience and enduring relevance of the of the branch. Fresh off the stage from her keynote...
Credit unions that rebrand have exceeded industry growth rates over the past decade When credit unions seek out renewed relevance for their institutions, they often look to rebranding as a...
The Story: The need for brand differentiation is one of the core challenges all companies face, and something that’s especially true for financial brands awash in a sea of sameness....
In this episode of the Believe in Banking podcast, Gina and Juliet take on the topic of bank and credit union branding. They discuss their upcoming speaking sessions at the...
From M&A to organic expansion, banks are ready to maximize opportunities for growth On the heels of a high holiday spending season, economic prospects for 2024 are looking up. According...
In this special episode, Sean and Gina welcome Dave Ehlis, President and CEO of Bravera Bank, a regional banking leader in the Northern Plains. In this conversation, Dave discusses the...
Even with regional banking challenges, small business owner sentiment about current business conditions marks a significant upsurge Following the JPMorgan Chase purchase of First Republic Bank in early May, the...
In this episode, Sean and Gina look at two influential industry reports and how they provide a snapshot of our current moment in banking. First, they discuss the Edelman Trust...
The Story: Distinction and differentiation are essential for building brand awareness, and new data from Adrenaline reveals just how much financial brands think standing out matters. With so many competitors...